Let \(A\) be the unique attractor for the IFS \(\{ f_i : i = 1,2,\dots,n \}\). We claim that \(\alpha R(A)\) is the attractor for the IFS \(\{ g_i : i = 1,2,\dots,n \}\). First we note that \[A = \bigcup_{i=1}^{n} f_i(A) = \bigcup_{i=1}^{n} \left( \lambda_i M_i(A) + b_i \right)\] Since rotation matrices commute, we get that \[ \begin{align} \alpha R(A) &= \alpha R\left( \bigcup_{i=1}^{n} \left( \lambda_i M_i(A) + b_i \right) \right) \\ \\ &= \bigcup_{i=1}^{n} \left( \alpha \lambda_i RM_i(A) + \alpha Rb_i \right) \\ \\ &= \bigcup_{i=1}^{n} \left( \lambda_i M_i \left( \alpha R(A) \right) + \alpha Rb_i \right) \\ \\ &= \bigcup_{i=1}^{n} g_i \left( \alpha R(A) \right) \end{align} \]
This shows that \(\alpha R(A)\) is the fixed point for the \(\{g_i\}\) IFS and thus is the attractor for that IFS.
For example, if we take the IFS for the Sierpinski gasket
\({f_1}({\bf{x}}) = \left[ {\begin{array}{*{20}{c}} {1/2} & 0 \\ 0 & {1/2} \\ \end{array}} \right]{\bf{x}}\)
\({f_2}({\bf{x}}) = \left[ {\begin{array}{*{20}{c}} {1/2} & 0 \\ 0 & {1/2} \\ \end{array}} \right]{\bf{x}} + \left[ {\begin{array}{*{20}{c}} {1/2} \\ 0 \\ \end{array}} \right]\)
\({f_3}({\bf{x}}) = \left[ {\begin{array}{*{20}{c}} {1/2} & 0 \\ 0 & {1/2} \\ \end{array}} \right]{\bf{x}} + \left[ {\begin{array}{*{20}{c}} {1/4} \\ {\sqrt{3}/4} \\ \end{array}} \right]\)
and we want to rotate that through an angle of 135° counterclockwise and scale by \(\frac{1}{\sqrt 2}\), the new translation vectors would be
\(\frac{1}{{\sqrt 2 }}\left[ {\begin{array}{*{20}{c}} { - \frac{{\sqrt 2 }}{2}}&{ - \frac{{\sqrt 2 }}{2}}\\ {\frac{{\sqrt 2 }}{2}}&{ - \frac{{\sqrt 2 }}{2}} \end{array}} \right]\left[ {\begin{array}{*{20}{c}} 0\\ 0 \end{array}} \right] = \left[ {\begin{array}{*{20}{c}} 0\\ 0 \end{array}} \right]\)
\(\frac{1}{{\sqrt 2 }}\left[ {\begin{array}{*{20}{c}} { - \frac{{\sqrt 2 }}{2}}&{ - \frac{{\sqrt 2 }}{2}}\\ {\frac{{\sqrt 2 }}{2}}&{ - \frac{{\sqrt 2 }}{2}} \end{array}} \right]\left[ {\begin{array}{*{20}{c}} {1/2}\\ 0 \end{array}} \right] = \left[ {\begin{array}{*{20}{c}} { - \frac{1}{4}}\\ {\frac{1}{4}} \end{array}} \right]\)
\(\frac{1}{{\sqrt 2 }}\left[ {\begin{array}{*{20}{c}} { - \frac{{\sqrt 2 }}{2}}&{ - \frac{{\sqrt 2 }}{2}}\\ {\frac{{\sqrt 2 }}{2}}&{ - \frac{{\sqrt 2 }}{2}} \end{array}} \right]\left[ {\begin{array}{*{20}{c}} {1/4}\\ {\sqrt 3 /4} \end{array}} \right] = \left[ {\begin{array}{*{20}{c}} { - \frac{1}{8} - \frac{{\sqrt 3 }}{8}}\\ {\frac{1}{8} - \frac{{\sqrt 3 }}{8}} \end{array}} \right]\)
The figure below shows the original Sierpinski gasket in red and the attractor for the new IFS in blue after the rotation and scaling.